Transnational Training Activity C4

                                                                                                 

Erasmus+ KA2 Strategic Partnerships for Higher Education
Implementation of Consumer Neuroscience and Smart Research Solutions in Aromachology
(NEUROSMARTOLOGY) 2018-1-SK01-KA203-046324

Transnational Training Activity C4
Online
March 1
5, 2021

Between March 1 – 5, 2021, as the third transnational learning and training activity the C4 training was organised by our partner Miguel Hernández University of Elche in Spain. The event was held within the Erasmus+ KA2 Strategic Partnerships project "Implementation of Consumer Neuroscience and Smart Research Solutions in Aromachology" (NEUROSMARTOLOGY), no. 2018-1-SK01-KA203-046324.

The C4 was planned as the final training, however, because of the pandemic situation there was a need to switch the last two trainings and so the C4 was organized before the C3. The aim of the training was summarizing of acquired knowledge from previous activities, research and acquired project's goals with the aim of implementing the fragrances into the premises and educating of entrepreneurs in deployment of aroma marketing for the needs of their economic satisfaction leading to the understanding that aromachology is a modern phenomenon of the marketing tool.

The C4 was therefore mainly aimed at the completing of the project Output 4 – the common monograph where all partners shall contribute. This summarizing and comprehensive publication designated for particular subject / impact industries and for the entire general and professional public was the main subject of common training discussions, as the partial project outputs and findings shall be published there, including the case studies for each industry surveyed. During the training mainly the tools which are to be used for the preparation of the monograph, instructions to authors, review process among partners and other important things were discussed. Partners had also the discussion about the state of the art on aromatization in the scientific literature. There was also a training on the organization and structure of contents and treatment of data from the experiments run by partners on the main topic as well as the analysis of the possibilities of designing and applying case studies about the topic. During the training the results of association test in partner countries were presented, and the ethical as well as legal aspects of aromatizing of food stores were discussed, as the research in the real conditions following the realized association test, shall be executed in two partner countries – Spain and Poland.

Further information on the project is available at the website: www.neurosmartology.com

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Transnational Training Activity C4 – Photo gallery