Multiplier Event E1
Erasmus+ KA2 Strategic Partnerships for Higher Education
Implementation of Consumer Neuroscience and Smart Research Solutions in Aromachology
Multiplier Event E1
December 11, 2020
Within the project “Implementation of Consumer Neuroscience and Smart Research Solutions in Aromachology – Implementácia spotrebiteľskej neurovedy a smart výskumných riešení v aromachológii” (NEUROSMARTOLOGY), no. 2018-1-SK01-KA203-046324, the first multiplier event was held online on December 11, 2020 through MS Teams organised by the Faculty of Economics and Management, Slovak University of Agriculture in Nitra.
The first multiplier event was entitled "What can aroma marketing do? Innovative research solutions in aromachology and consumer studies". It was originally planned to be held during the internationally renowned "Agrarian Perspectives" conference held annually in September, organized by the Czech University of Agriculture in Prague. However, due to the outbreak of the pandemic and border closures, the organisation of all multiplier events was transferred to the coordinator.
The aim of the event was to present the content and focus of the project and to disseminate the partial outputs of the project, establish new contacts, gather inspiration for biometric, sensory and neuromarketing research in aromachology, which in turn directly resulted from the research and training activities. The programme of the event included an introduction of the project to the participants by the main coordinator, followed by a presentation on the relevance of aroma marketing in practice. The next point of the programme was a presentation of the research of the partner university from Ružomberok entitled: Examples of Aromatization Research in Manufacturing. Subsequently, a panel discussion on the use of aroma marketing in the services and HORECA segment was held with the partner company Aroma Marketing. Then, the topic of aroma research in trade was presented to the participants, after which space was left for discussion, as the issue aroused high interest among the participants. The event was attended mainly by practitioners as well as teachers and students of final year of study of related disciplines to the focus of the project, where the knowledge thus acquired is likely to be used.
Further information on the project is available at the website: www.neurosmartology.com
Multiplier Event E1 – Photo gallery