Prof. Joseph Kin Yu Cheung from Hong Kong lectured at the FEM SUA in Nitra

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Prof. Joseph Kin Yu Cheung from Hong Kong lectured at our FEM SUA in Nitra in November within the course Global Marketing and Emerging Markets. During his visit, the professor presented a block of lectures on topics like “Building the Analytical Decision-Oriented Framework”, “Marketing Analytics for Global Marketing” and “Emerging Markets: The Case of China”, in which he shared his theoretical knowledge with practical information and experience from his active career. He worked as the Executive Marketing Manager and Administration Controller at the Jewellery Division at Alfred Dunhill, and in 2000 he founded his own company Centrepoint International Limited in Hong Kong with multiple offices in Asia, Europe and Australia, focusing on global education. He has gained teaching experience from lecturing the MBA program of the School of Economics and Management, Tsinghua University in China, and also as a visiting professor for this university within the course Entrepreneurial Marketing and as a consultant to help students with their start-up ideas. Our students had the unique opportunity to learn more about inspirational examples of successful business plans from practice, doing business in China and also celebrate the professor’s 70th birthday.

Author: Dr. Jana Gálová
FEM SUA in Nitra

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