Multiplier Event E3
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Erasmus+ KA2 Strategic Partnerships for Higher Education
Implementation of Consumer Neuroscience and Smart Research Solutions in Aromachology
(NEUROSMARTOLOGY) 2018-1-SK01-KA203-046324
Multiplier Event E3
Nitra, Slovak Republic
July 7, 2021
Within the project “Implementation of Consumer Neuroscience and Smart Research Solutions in Aromachology – Implementácia spotrebiteľskej neurovedy a smart výskumných riešení v aromachológii” (NEUROSMARTOLOGY), no. 2018-1-SK01-KA203-046324, the third multiplier event was held on July 7, 2021 in Nitra organised by the Faculty of Economics and Management, Slovak University of Agriculture in Nitra.
This multiplier event was entitled "The importance of aroma marketing in practice - Joint interconnection of smart technologies - aromachology - consumer studies" and took place in the Laboratory of Consumer Studies at the FEM SUA in Nitra. The aim of the event was to present the results and research of the project and was attended by stakeholders from the trade, production and services sectors of local importance, as well as academic sphere representatives and others. The event was opened and at the same time presented by the project's main coordinator. This was followed by an audio-visual presentation of the achieved results and research of the project and a presentation of one of the main outputs of the project - a smart aromatisation unit, with information on its commercial use. The presentation included demonstrations of practical experiments in the field of aromachology and its importance in the future, including the trend direction of in-depth knowledge of customer behaviour using modern and smart technologies in sensory, neuromarketing and neurostudies.
Further information on the project is available at the website: www.neurosmartology.com
Multiplier Event E3 – Photo gallery