Lectures by Guest Speakers, Marketing Module MBA

On January 15, 2016 we proudly welcomed the guest speakers from Croatia, Ukraine and Austria who enriched the Marketing module. Prof. Marija Cerjak from the University of Zagreb delivered lecture on Regional Branding, prof. Valentina Pidlisnyuk talked about sustainability aspects in business and consumption and Dr. Alexander Frech, Head of Branch Network Sales, Austrian Post, Austria, discussed with students issues related to customer satisfaction, innovation and new trends in retailing. The most interesting part for MBA students was discussion on new technologies in marketing, retailing and strategic approach to identifying new opportunities.